Our Identity With all of the mainstream successors and all of the large name brands popping up left and right these days we feel that the fashion industry has become saturated. With companies trying to make a quick buck by aimlessly producing products without purpose or meaning they are negatively impacting the whole industry. Tenacious Project focuses on improving this and sets its sights on creating a brand that is synonymous with legitimate designs and staying true to its roots. Our mission is to motivate and inspire, because we believe these are the fundamental building blocks for success. Without these you cannot build a lifestyle suited to your wants and needs. All dreams have to start somewhere, and we hope to propel others to develop the thoughts their imagination creates into tangible accomplishments. Yet in todays society the negative backlash can hinder anyones successes. We believe that anything is possible and the only borders and limits that exist are the ones psychologically fabricated by our minds. Our laid back style emulates our persona. We aim to produce premium garments that are not only stylish but are constructed using the most premium “ingredients”, culminating into what is a perfect statement piece. Born and bred on the west coast, we want to reflect our California lifestyle which is influenced by musical creativity, fueled by artistic freedom and molded by unique concepts and designs we aim to change the apparel market one person at a time.